Taught by a college educator & a licensed business broker
Most owners learn what their business is worth the day they try to sell it.
Know Your Number is a plain-English course for owners doing roughly $300K–$5M a year: how buyers actually price a company, the earnings a lender will accept (and the ones they laugh at), what moves the multiple, and the three things worth fixing in the two years before you sell — whether or not you ever do. It's taught the way a classroom is, by someone who prices real businesses for a living.
- Lesson 1 opens free, now
- No phone number to start
- Licensed FL broker
- 14-day refund
Who it's for
Built for owners, not analysts.
This is for you if…
- You own a business doing about $300K–$5M a year.
- You want to know your number — to plan, not necessarily to sell.
- You'd rather understand the math than be handed a mystery figure.
- You have two years (or two months) and want to move the number.
It's not for you if…
- You want a signed appraisal today — that's a separate engagement.
- You're a pre-revenue startup chasing a venture multiple.
- You want someone to just tell you a number without the why.
The curriculum
Five lessons, from “what's it worth?” to your number.
What a buyer is actually buying
Why revenue isn't the number, and the one figure every buyer works from.
Your real earnings
Build your own owner's earnings from the P&L — you'll probably find money you didn't know was there.
Add-backs buyers accept — and the ones they don't
Green, yellow and red, and the paperwork that decides which is which.
The multiple
Your industry sets the neighbourhood; your business sets the house. The five things that move it.
Your number, and the two years that change it
A range in writing, your three moves, and what a formal opinion of value adds.
See inside
You leave with a worksheet, not a vibe.
Every lesson maps to a line on the “Your Number” workbook. You start from your own P&L, layer in the add-backs a lender will accept, apply the multiple range for your industry, and land on a defensible number — the same shape a buyer's analyst builds.
It's a teaching tool, worked in plain English. Not an appraisal — a way to understand, and move, the figure that decides your biggest transaction.
The full course
Everything you need to walk in knowing your number.
Five video lessons
Short, plain-English, on your schedule. Taught like a class, not a webinar pitch.
The “Your Number” workbook
Turn your own P&L into owner's earnings and a defensible range, line by line.
The add-back checklist
The exact adjustments a lender will and won't accept — and the paperwork each one needs.
A confidential number review
A private 1:1 call where I walk you through applying the method to your own figures. Coaching on your number — not a signed appraisal (a formal opinion of value is a separate engagement).
Owner templates
The clean-up templates that make your numbers legible to a buyer and a lender.
3 years of updates
The course evolves with the market; your access and every update stay yours for three years.
$297Founding price · first fifty owners
The regular price is announced at launch. Join the founding list free now and lock the founding price when the course opens. 14-day refund, no questions.
Who teaches it
An educator who happens to price businesses for a living.
Dom Dominguez, MBA, MS
College adjunct instructor & Florida-licensed business broker
I teach in a college classroom and I price real businesses as a licensed broker — and this course is where those two jobs meet. The methods are the ones used to value real listings, taught the way a good class teaches: plain English, worked examples, no jargon, and nobody trying to sell you anything at the end of a lesson.
I built Know Your Number because most owners only meet these numbers once — under pressure, on the day a buyer hands them an offer. You deserve to know your number long before then.
- College adjunct instructor
- FL-licensed business broker · Lic. FL BK3529743
- MBA · MS
- U.S. Army veteran
A 14-day, no-questions refund.
Take the course, open the workbook, sit in on the review. If it doesn't change how you see your business's value, email or call inside 14 days and I'll refund every dollar — no forms, no friction (refund terms). The risk is mine, not yours.
Questions
Before you start.
Is this an appraisal or a valuation?
No. The course is educational — it teaches the method buyers and lenders use. A formal opinion of value is a separate brokerage engagement with a broker who has read your actual numbers.
What exactly is the confidential number review?
A private 1:1 call included with the full course, where I walk you through applying the method to your own figures — coaching, so you can build and defend your own range. It is not a signed appraisal or a formal opinion of value; that's a separate engagement.
Do I have to sell my business?
Not at all. Most owners take it to know where they stand and what to fix — whether they sell in two years or never.
Why learn from you?
Because I do both jobs: I teach in a college classroom and I price real businesses as a licensed Florida broker. You get the method a professional uses, explained the way a good instructor explains it.
Will someone call me?
No. There's no phone number to give to start. Lesson 1's guide opens the moment you sign up, and you'll get occasional notes you can unsubscribe from anytime.
What does it cost?
Lesson 1 and its companion guide are free. The full course is $297 for the founding cohort (first fifty owners), with a 14-day, no-questions refund.